Long gone are the days where we hopped onto social media to keep up with old friends and family. Social media is now one of the most ubiquitous and most powerful tools for businesses to use for engagement with their customers. In today's world, having a good social media marketing strategy will increase business success. Social media platforms are crucial channels for businesses to reach out to customers to build strong and long lasting relationships!

Entrepreneurs unite….we are all going to sit and hug each other virtually while I lay out a small list of adjectives/phrases that describe what it feels like to be an Entrepreneur, you ready?

Exciting, life affirming, challenging, overwhelming, all consuming, a joke, BOSS mode, regressive, progressive, etc. I think that's enough for now.

In a nut shell, it's a lot, all at once. And if you work from home, the work life and your personal life lines are BLURRED so far past the point of anything good, it's difficult to find a way out. And this is why it's important that we find ways to balance our works days and create separation with the other things that matter most to us. That could be hobbies, your family, and or just resting so you can recharge yourself.

Here's some quick and easy tips to help you maintain balance and avoid burnout.

Entrepreneurship is similar to a random hand wave from a stranger across the room…you're not too sure it's for you, but you think…how could it not be….so you take the chance and wave back….ultimately to find out that your inner voice was right all along….the wave was not meant for you! Haha….kidding….but now I have your attention.

That said, it's not for the faint of heart, it requires a thick skin, patience beyond belief to get you through the ups and downs, and sure some motivation to keep going when you're down. However the KEY factor isn't motivation….it's CONSISTENCY, but I think motivation is best wording for the title because everyone is looking for motivation as the keyword, HA.

Consistency is what you need in order to stay in the game. Motivation is fleeting and you're not always in control of it…but you can be in control of whether or not you continue to show up!

Here's a few quick tips to help you along the journey from a couple of entrepreneurs to other entrepreneurs:

In business, as it is in our personal lives….we won't mesh well with everyone. It's even more critical as business owners or entrepreneurs that we analyze the clients we bring on and have an honest conversation with ourselves on whether they are a good fit or not! Now, this doesn't mean that you'll always be in a position to say NO to taking them on, but at least you'll have an idea of what you're getting yourself into…so that you can set working expectations and processes up in a way that suits you both best! Here's a few warning signs to watch out for:

If you're a business owner who is thinking of dipping your toes into the social media ponds outside of LinkedIn, you might be hesitant. You may even think your business is too serious to waste time on platforms like Instagram or TikTok. Yes….I'm looking at all of you who started on LinkedIn as serious business professionals who only engage for business with other serious business professionals! Here's the deal…all those so called business professionals are on those other platforms….and with people who are less likely to judge them because they like posting pictures of their pets. Oh and your target audience is there also….but if that hasn't convinced you yet, here are 5 undeniable reasons why you should take the plunge….it's beneficial I promise you.

Adding one more task to the long list of tasks your business already demands is a painstaking thing to do. Now, if that one new thing is THE labyrinth of confusion aka social media, it can seem like that one thing just might sink the ship that is your mental state! Here some tips on how to beat the stress that comes with learning to navigate social media and have it work to your advantage:

If you're one of my camera-shy online friends, just know you are not alone. There's many of us that are terrified at the thought of stepping in front of a camera, forget getting to the point where you'll speak to it! But fret no more my friends, I'll give you a few tips to take the plunge, and never look back!

If you've been in business any time during the last 10+ years, someone or something has encouraged you to think about putting your business on social media. And I'll bet you've hesitated and agonized over whether you should do it. But is it really worth your time? Let's take a closer look.

Look not everything needs to be monetized, regardless of how much time you spend doing it, or enjoying it. Some things are meant to stay hobbies….but….some others could be untapped potential. I'll leave it up to you to decide if you're interested in pursuing more money for the fancies of life….or if all that scrolling is for pure entertainment only! For those of you looking for tips on how to monetize your social media presence, here are 4 ways:

Are you a content creator? Do you think you know everything about working with brands? Do you think you know nothing about working with brands? Either way….stick around…we are going to tackle some of the most common misconceptions creators have about brands:

Influencer marketing has been all the rage for the most of the last decade, at first it was quietly done by your favorite YouTuber but now its spread so rapidly and has become considered as one of the “norms” for the marketing industry . We look to our favorite online product reviewer, YouTuber, or Influencer to give us their “unfiltered” thoughts on the things we are thinking of incorporating into our daily lives.

Many businesses have misconceptions about working with content creators. So let's set the record straight on some of the most commonly thought of issues from businesses.