5 Undeniable Reasons Why Your Business Needs to Be on Social Media

If you're a business owner who is thinking of dipping your toes into the social media ponds outside of LinkedIn, you might be hesitant. You may even think your business is too serious to waste time on platforms like Instagram or TikTok. Yes….I'm looking at all of you who started on LinkedIn as serious business professionals who only engage for business with other serious business professionals! Here's the deal…all those so called business professionals are on those other platforms….and with people who are less likely to judge them because they like posting pictures of their pets. Oh and your target audience is there also….but if that hasn't convinced you yet, here are 5 undeniable reasons why you should take the plunge….it's beneficial I promise you.

Visibility Visibility and Did I Say Visibility?!

Do you see the benefit of having your business in front of a million eyes or hundreds of millions. It's a no brainer really. And now before you say, “well my target audience may not be hundreds of millions”…as your business expands, so too does your audience. So missing out on the opportunity to build a larger target audience seems unfathomable to me.

Improved Customer Engagement

Social media opens the flood gates on two way communication. If you're a business who values your audience and their feedback on how to make the product or services you sell them work more effectively for them to continue spending their hard earned dollars with you…you want to be on social media!

Regularly posting and engaging with comments from your target audience builds a loyal community of consumers who buy from you because they like you. They like what you represent and if you listen/implement some of the aspects they are seeking….well….it'll be very hard for anyone else to compete!

Affordable Marketing

Long gone are the days where only traditional marketing worked and the price to market effectively would battle the yearly salary of some top executives….on nearly a monthly basis. Social media is incredibly cost-effective….and if you or your team is really good….it only costs your time! And while time is not cheap….it still may be cheaper than the paying the yearly salary for a top executive on a monthly basis to an old school marketing firm who uses so much jargon you aren't even sure what you're getting out of the deal.

However if you still pay for ads online….it's still cheaper than….well you know!

Increasing Your Web Traffic

The art of social media is that it allows for many avenues to get people to your website or online store. Link sharing via the social media platforms help to boost this and helps to improve your search engine rankings….and come on…that's part of the bread and butter of your business, excelling online….gotta get those rankings high! Thus increasing your reach for new consumers!

Fun Content Creation

It can be fun….especially if you venture outside of the platform noted above that shall not be named again! Kidding. LinkedIn is a powerful tool to meet with like minded business professionals, but my hot take is, that people could stand to loosen up on the platform a bit. I mean aren't we all watching cat videos at some point in the day! Anyone who isn't probably isn't much fun.

So go out and create the content to show your brands personality as well as yours as a business owner. It resonates well and adds a human element to your business that people want to see.

Tag us in your first post for your business or once you get back to being consistent on the platform of your choice!