The Benefits Of Using Influencer Marketing
Influencer marketing has been all the rage for the most of the last decade, at first it was quietly done by your favorite YouTuber but now its spread so rapidly and has become considered as one of the “norms” for the marketing industry . We look to our favorite online product reviewer, YouTuber, or Influencer to give us their “unfiltered” thoughts on the things we are thinking of incorporating into our daily lives.
Why Influencer Marketing is Popular
It's popular because the audiences these Influencers build are often built on a sense of loyalty. Loyalty of the Influencer to bring insight to their audience on whether a product or service is actually worth their time and money. And loyalty from the audience to show up and bring the support to the Influencer in various ways, either by viewership, or by purchasing the items being reviewed. And there's usually an unspoken trust established between the two parties!
Targeting Specific Demographics and Niches
Another upside to Influencer marketing is that you can have it, a la carte style, targeting different demographics and niches based on your product or service, at a fraction of the cost in most cases of what you'd pay to market a product 10 years ago. Need to promote a new fitness product, hire a fitness Influencer. Need to launch a new beauty or hair care product, hire an Influencer who specializes in the beauty and hair care niche.
Cost-Effective Marketing
As I stated earlier, marketing with Influencers is much more cost effective to businesses these days. Once you have your budget, you can target micro Influencers with relatively decent size followings, good engagement, and someone that has a proven track record of promoting products within the niche you're looking to promote. Checking out their socials to see who meets the criteria and their portfolio of work has never been easier. This helps to try and get the best Influencer(s) to maximize the return on your investment in hiring them.
Summing It Up
If you haven't tried Influencer marketing you should. It's here and it's not going anywhere. Do your research to ensure you don't left an Influencers audience size alone, fool you. Look for ket signs on whether they may be able to provide the returns you are seeking, and then have some fun with it! It's modern and all the rage!